Fellow Mart

Marketplace and Social Media for a closed community.

An application with both social media and a marketplace with a closed community helps the bonding between people; nobody will be scammed or cheated through online platforms.

Problem

Making an application which is free of scammers and cheaters and to create a platform where buying and selling takes place with harmony

Tools

  • Miro
  • Adobe
  • Trello

Team

  • 1 UX designer

My Role

  • UX Design
  • UX Research

Timeline

  • Overall 12+ Weeks

Interviews

During the ideation phase of the project, I conducted user interviews to build new personas. Prepared an interview script with 15 open-ended questions, focusing on our target audiences’ values, motivations, and daily routines. In 4 days, I recruited and interviewed 5 users remotely. We referenced the user interview findings throughout the entire design process.

  • Marketplace and social media was the main topic

  • Interviewed 5 users

  • The main insights from the interview were that most people likes to sell and buy from people they know, they want to get scammed.

  • The findings were used to create personas, empathy map, user journey map

Surveys

After the project kickoff, we defined our research strategy and objectives. Understanding the target audience and their challenges were our priority. First, we built an online survey and shared it in various relevant communities. In just a few days, we received 64 submissions. Based on these, we identified some common pain points, which lead us to the next step.

  • Used multiple choice surveys mostly

  • 64 people filled out the survey

  • What conclusions did you draw from the answers?

  • The results of the survey was always in the mind while designing the app.

 

Personas

We wanted to form a deeper understanding of our users’ goals, needs, experiences, and behaviors. So, we created 2 personas for each of our user segments. They were based on user interviews and surveys, and we kept updating them throughout the project as we gathered more data. We used these personas whenever we wanted to step out of ourselves and reconsider our initial ideas.

Customer Journey

We created a customer journey map to build a better understanding of how customers find and interact with the service and to discover opportunities for improvement. The map revealed many user problems and opportunities at the consideration and loyalty stages of the customer journey. Therefore, we paid special attention to these stages during the design process.

Sketches

I began the design process with low-fidelity sketches and wireframes to accelerate decision-making through visualization without losing time. My sketches were based on the initial user interviews, surveys, persona and CJMs. They each pointed to the fact that there were too many distractions in the flow. We came back to the sketches throughout the entire design process to make sure that we don’t lose sight of our primary goals and ideas.

Wireframes

Using Adobe XD, I translated my first sketches into low-fidelity wireframes. Wire flows were also done at this stage which later helped to do the Hi-fi prototype After completing wireframes I moved on to creating high-fidelity prototypes.

UI Design

Once the wireframes were done, I moved on to design the final screens in Adobe XD. My goal was to create a visual identity that’s aligned with the brand’s values and message, which is: “Scammer stay away”. Also, I’ve checked the competition and took a deep dive into my catalog of references for inspiration.

Future Steps

Suggesting other shops, hotels, and services should be considered as one of the future work along with verification of the user before selling any item in the marketplace.  The verified mark will make the buyers happy that it is not a scammer.

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